{"id":1415,"date":"2025-01-23T00:24:08","date_gmt":"2025-01-22T23:24:08","guid":{"rendered":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/benu-pharmacies-boosts-upselling-with-2nd-screen-oglasi-novi-beograd\/"},"modified":"2025-01-23T00:24:08","modified_gmt":"2025-01-22T23:24:08","slug":"benu-pharmacies-boosts-upselling-with-2nd-screen-oglasi-novi-beograd","status":"publish","type":"post","link":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/benu-pharmacies-boosts-upselling-with-2nd-screen-oglasi-novi-beograd\/","title":{"rendered":"BENU Pharmacies Boosts Upselling with 2nd Screen &#8211; OGLASI NOVI BEOGRAD"},"content":{"rendered":"<p><\/p>\n<div>\n<h3><strong>Challenge:<\/strong><\/h3>\n<p><a href=\"https:\/\/benu.rs\/\" target=\"_blank\" rel=\"noopener\">BENU Pharmacies<\/a>, a leading pharmacy chain, searched for innovative ways to increase average transaction values and optimize in-store sales. The goal was to influence purchase decisions at the point of sale (POS), when customers are most engaged and likely to make an additional purchase.<\/p>\n<p>BENU\u2019s existing Algotech <a href=\"https:\/\/www.algotech.rs\/engage\/digital-signage\/\" target=\"_blank\" rel=\"noopener\">digital signage solution<\/a> primarily displayed general health tips, promotions, and brand messages across the store. However, they realized that there was an opportunity to implement more targeted, contextual advertising\u2014specifically designed to upsell complementary products based on what customers were purchasing at the counter.<\/p>\n<\/p><\/div>\n<p><a href=\"https:\/\/www.algotech.rs\/customer-success-story-benu-pharmacies-boosts-upselling-with-2nd-screen-digital-signage\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><br \/>\n\n BENU Pharmacies Boosts Upselling with 2nd Screen<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge: BENU Pharmacies, a leading pharmacy chain, searched for innovative ways to increase average transaction values and optimize in-store sales.&hellip;<\/p>\n","protected":false},"author":1,"featured_media":1416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasi-novi-beograd"],"_links":{"self":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts\/1415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/comments?post=1415"}],"version-history":[{"count":0,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts\/1415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/media\/1416"}],"wp:attachment":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/media?parent=1415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/categories?post=1415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/tags?post=1415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}