{"id":987,"date":"2023-10-14T12:20:51","date_gmt":"2023-10-14T10:20:51","guid":{"rendered":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr-oglasi-novi-beograd\/"},"modified":"2023-10-14T12:20:51","modified_gmt":"2023-10-14T10:20:51","slug":"strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr-oglasi-novi-beograd","status":"publish","type":"post","link":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr-oglasi-novi-beograd\/","title":{"rendered":"Strategija odnosa s javno\u0161\u0107u: interni\/eksterni\/krizni PR &#8211; OGLASI NOVI BEOGRAD"},"content":{"rendered":"<p><\/p>\n<div id=\"bsf_rt_marker\">\n<h3 class=\"wp-block-heading\"><strong>Strategija odnosa s javno\u0161\u0107u (ili PR strategija)<\/strong> je sveobuhvatna zamisao o nastupu kompanije, organizacije ili institucije u javnosti, upotrebom svih dostupnih kanala i taktika komunikacije, usmerenih ka <strong>svim internim i eksternim ciljnim javnostima<\/strong>, radi ostvarivanja i unapre\u0111ivanja me\u0111usobnih odnosa.<\/h3>\n<p>Ve\u0107 sama definicija govori da se ne radi o TR\u017dI\u0160TU, ve\u0107 o JAVNOSTI, da nema CILJNIH GRUPA, ve\u0107 CILJNIH JAVNOSTI. Zato za razliku od marketinga koji je potreban samo tr\u017ei\u0161no orijentisanim poslovnim subjektima, odnosi s javno\u0161\u0107u (ili public relations \u2013 PR) su <strong>potrebni svim kompanijama, organizacijama i institucijama, kao i poznatim pojedincima<\/strong> prisutnim u op\u0161toj javnosti. Marketing i odnosi s javno\u0161\u0107u se u brojnim elementima prepli\u0107u, te se stoga \u010desto u medijima pogre\u0161no posmatraju kao istovetne aktivnosti.<\/p>\n<p>Detaljno o PR-u i njegovom odnosu s marketingom imate na veb-strani: <strong><a href=\"https:\/\/agitprop.rs\/braca-po-razlikama-marketing-i-public-relations\/\" target=\"_blank\" rel=\"noopener\">Bra\u0107a po razlikama: Marketing i Public Relations<\/a><\/strong>.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">Potrebna vam je Strategija odnosa s javno\u0161\u0107u? <strong><a href=\"https:\/\/agitprop.rs\/strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr\/mailto:strategije@agitprop.rs?subject=Zanima%20nas%20Strategija%20PR-a\" target=\"_blank\" rel=\"noopener\">Javite se!<\/a><\/strong><\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/agitprop.rs\/integrisana-peso-komunikacija-4xpp-za-sve-kanale-i-medije\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" fetchpriority=\"high\" width=\"1024\" height=\"576\" alt=\"\" srcset=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1024x576.jpg 1024w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-300x169.jpg 300w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-768x432.jpg 768w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1536x864.jpg 1536w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-280x158.jpg 280w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1170x658.jpg 1170w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija.jpg 1920w\" src=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1024x576.jpg\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-70989 lazyload\"\/><noscript><img decoding=\"async\" fetchpriority=\"high\" width=\"1024\" height=\"576\" src=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1024x576.jpg\" alt=\"\" class=\"wp-image-70989\" srcset=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1024x576.jpg 1024w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-300x169.jpg 300w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-768x432.jpg 768w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1536x864.jpg 1536w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-280x158.jpg 280w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija-1170x658.jpg 1170w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/07\/4medija.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/a><\/figure>\n<h2 class=\"wp-block-heading\">Bitni elementi Strategije odnosa s javno\u0161\u0107u<\/h2>\n<p>Za savremenu PR strategiju je veoma bitno osmi\u0161ljavanje, planiranje i izvo\u0111enje <strong><a href=\"https:\/\/agitprop.rs\/integrisana-peso-komunikacija-4xpp-za-sve-kanale-i-medije\/\" target=\"_blank\" rel=\"noopener\">integrisanih komunikacionih aktivnosti<\/a><\/strong> kroz sopstvene, pla\u0107ene, deljene i zaslu\u017eene digitalne medije. Ne svodi se sve na odnos sa medijima, jer sama kompanija kompanija ili organizacija ima i svoje medije<\/p>\n<p>Zato odnosi s javno\u0161\u0107u danas nisu zamislivi bez postojanja <strong><a href=\"https:\/\/agitprop.rs\/usluge\/internet\/\" target=\"_blank\" rel=\"noopener\">sopstvenog veb-sajta<\/a><\/strong> i nastupa na dru\u0161tvenim medijima. <strong><a href=\"https:\/\/agitprop.rs\/kljucne-reci-kljuc-internet-komunikacije\/\" target=\"_blank\" rel=\"noopener\">SEO \u2013 Optimizacija veb-sajta za pretra\u017eiva\u010de<\/a><\/strong> postaje  jedan od klju\u010dnih elemenata Online PR-a, jer pru\u017ea klju\u010dne re\u010di koje korisnici (pa i novinari) lak\u0161e pronalaze tokom pretrage interneta za informacijama.<\/p>\n<p>Kao \u0161to je u marketingu sve bitniji <strong><a href=\"https:\/\/agitprop.rs\/content-marketing-koristan-sadrzaj-zadovoljni-korisnici\/\" target=\"_blank\" rel=\"noopener\">Content marketing<\/a><\/strong>, sadr\u017eaj je, logi\u010dno, sve bitni i za odnose s javno\u0161\u0107u.<\/p>\n<blockquote class=\"wp-block-quote\">\n<p><strong><a href=\"https:\/\/agitprop.rs\/usluge\/strategija-marketing-public-relations-internet\/\" target=\"_blank\" rel=\"noopener\">Koliko ko\u0161ta izrada Strategije odnosa s javno\u0161\u0107u?<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/agitprop.rs\/usluge\/strategija-marketing-public-relations-internet\/\" target=\"_blank\" rel=\"noopener\">Saznajte \u0161ta sadr\u017ee i koliko ko\u0161taju sve strategije iz na\u0161e produkcije (od najjedostavnije do najslo\u017eenije): <strong>Strategija digitalnog marketinga<\/strong>, <strong>Strategija digitalne komunikacije<\/strong>, <strong>Strategija marketinga<\/strong>, <strong>Strategija odnosa s javno\u0161\u0107u<\/strong> ili <strong>Strategija komunikacije<\/strong>.<\/a> <\/p>\n<\/blockquote>\n<h2 class=\"wp-block-heading\">\u0160ta sve agencija za odnose s javno\u0161\u0107u mo\u017ee da uradi za svoje klijente:<\/h2>\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/agitprop.rs\/specijalna-pr-nagrada-srdjan-djuric-za-lazara-boskovica\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" srcset=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg 1024w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-300x169.jpg 300w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-768x432.jpg 768w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-280x158.jpg 280w\" src=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-71752 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" srcset=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg 1024w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-300x169.jpg 300w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-768x432.jpg 768w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-280x158.jpg 280w\" src=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class=\"wp-image-71752 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg\" alt=\"\" class=\"wp-image-71752\" srcset=\"https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1.jpg 1024w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-300x169.jpg 300w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-768x432.jpg 768w, https:\/\/agitprop.rs\/wp-content\/uploads\/2022\/09\/PRiZnanje2018-LazarBoskovic1-280x158.jpg 280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/noscript><\/noscript><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/agitprop.rs\/specijalna-pr-nagrada-srdjan-djuric-za-lazara-boskovica\/\" target=\"_blank\" rel=\"noopener\">Dodela Specijalne PR nagrade DSOJ-a 2018. Lazaru Bo\u0161kovi\u0107u<\/a><\/figcaption><\/figure>\n<p>Sve aktivnosti u oblasti odnosa s javno\u0161\u0107u mogu da se sagledaju i kroz <strong>tri podru\u010dja PR komunikacije<\/strong>:<\/p>\n<ul>\n<li><strong>Interna komunikacija<\/strong> \u2013 sa zaposlenima, upravom, akcionarima ili investitorima i ostalim internim ciljnim javnostima;<\/li>\n<li><strong>Eksterna komunikacija<\/strong> \u2013 sa klijentima, medijima, dr\u017eavnim institucijama, poslovnom zajednicom, lokalnom zajednicom, obrazovnim ustanovama i drugim eksternim ciljnim javnostima;<\/li>\n<li><strong>Krizna komunikacija<\/strong> \u2013 tokom vanrednih okolnosti koje su zadesile ili samu kompaniju \/ organizaciju \/ institituciju ili su pogodile naj\u0161iru dru\u0161tvenu zajednicu.<\/li>\n<\/ul>\n<p>Slo\u017eenost svih ovih komunikacionih aktivnosti jasno govori da tim poslovima, kao i pisanjem Strategije odnosa s javno\u0161\u0107u, ne mo\u017ee da se bavi svako.<\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<h2 class=\"wp-block-heading\">Priznanja za odnose s javno\u0161\u0107u koje smo osvojili<\/h2>\n<h2 class=\"wp-block-heading\">Potrebna vam je Strategija odnosa s javno\u0161\u0107u? <strong><a href=\"https:\/\/agitprop.rs\/strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr\/mailto:strategije@agitprop.rs?subject=Zanima%20nas%20Strategija%20PR-a\" target=\"_blank\" rel=\"noopener\">Javite se!<\/a><\/strong> <\/h2>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<p><strong>Primere PR projekata<\/strong> iz na\u0161e produkcije pogledajte na veb-strani: <strong><a href=\"https:\/\/agitprop.rs\/usluge\/public-relations\/\" target=\"_blank\" rel=\"noopener\">Public relations: za ubedljivu internu i eksternu komunikaciju<\/a><\/strong><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n<\/div>\n<p><script>(function (d, s, id) {\n\t\t\tvar js, fjs = d.getElementsByTagName(s)[0];\n\t\t\tif (d.getElementById(id)) {return;}\n\t\t\tjs = d.createElement(s); js.id = id;\n\t\t\tjs.src = \"https:\/\/connect.facebook.net\/en_US\/sdk.js#xfbml=1&version=v3.0\";\n\t\t\tfjs.parentNode.insertBefore(js, fjs);\n\t\t}(document, 'script', 'facebook-jssdk'));<\/script><br \/>\n<br \/><a href=\"https:\/\/agitprop.rs\/strategija-odnosa-s-javnoscu-interni-eksterni-krizni-pr\/\" target=\"_blank\" rel=\"noopener\">Source link <\/a><br \/>\n\n Strategija odnosa s javno\u0161\u0107u: interni\/eksterni\/krizni PR<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategija odnosa s javno\u0161\u0107u (ili PR strategija) je sveobuhvatna zamisao o nastupu kompanije, organizacije ili institucije u javnosti, upotrebom svih&hellip;<\/p>\n","protected":false},"author":1,"featured_media":988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oglasi-novi-beograd"],"_links":{"self":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts\/987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/comments?post=987"}],"version-history":[{"count":0,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/posts\/987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/media\/988"}],"wp:attachment":[{"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/media?parent=987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/categories?post=987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oglasi.infooglasi.rs\/oglasi\/oglasibeogradnovibeograd\/wp-json\/wp\/v2\/tags?post=987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}