Challenge:
BENU Pharmacies, a leading pharmacy chain, searched for innovative ways to increase average transaction values and optimize in-store sales. The goal was to influence purchase decisions at the point of sale (POS), when customers are most engaged and likely to make an additional purchase.
BENU’s existing Algotech digital signage solution primarily displayed general health tips, promotions, and brand messages across the store. However, they realized that there was an opportunity to implement more targeted, contextual advertising—specifically designed to upsell complementary products based on what customers were purchasing at the counter.
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BENU Pharmacies Boosts Upselling with 2nd Screen
